Crafting a Great Local Story

R/P team members Jackie Zureich, Kelley Yoder and Laura Waltz successfully lend PR support to Chicks for Charity and its philanthropy, the International Boxing Club. Just recently, Jackie crafted a great story for the local media, connecting the dots between emotional appeal and engaging personalities with facts that make a compelling case for community support of the organization's educational, vocational and leadership programs. Watch 13ABC's story, "Toledo Club Gives Teen a Fighting Chance," featuring R/P CEO and Chicks for Charity founder Martha Vetter.