Tipping our hat to hospice professionals

Hospice. It certainly isn’t a word that comes up in conversation every day, but perhaps it should. All too often, people put off conversations about their wishes regarding end-of-life care until a devastating illness puts a time limit on their life.

National Hospice and Palliative Care Month is observed in November. This year’s theme for the observance is Seasons of Caring. The National Hospice and Palliative Care Organization (NHPCO) put it best, saying “Hospice professionals and volunteers work in concert with the rhythms of the seasons, helping people recall, retell, reflect, remember and celebrate all the seasons of their lives.”

At R/P Marketing Public Relations, we operate a division dedicated solely to marketing hospice organizations. Transcend Hospice Marketing Group helps hospice organizations across the country differentiate their services from competitors, find their “voice” to tell the story of who they are and what they do and educate local communities about the benefits of hospice care. Promoting hospice is different than promoting other services – even other services encompassed in healthcare. Hospice care is a very sensitive subject for patients and families.

We pride ourselves on creating a seamless blend of marketing science and art. Our approach is based solidly on research of a specific service area – guiding strategies with data and providing a baseline with which to measure success. This science is combined with the art of developing a distinctive, memorable and consistent brand to help make a hospice organization the preferred choice for quality end-of-life care in its community.

During this Season of Caring, we tip our hat to hospice professionals who give tirelessly to provide support, care and compassion to people as they experience the end of life with dignity.