Congrats to Martha and R/P for Recent Honors!
February 25, 2010 was a big night for R/P Marketing Public Relations. Our very own CEO/founder Martha Vetter was honored with a Silver Medal Award at the Advertising Club of Toledo’s 2010 ADDY Awards ceremony. In addition, some of R/P’s top work was recognized with ADDY Awards. Read on for more details of our winnings:
R/P CEO Martha Vetter Honored with Ad Club’s Top Award
Agency’s leading campaigns also recognized at local ADDYs
The Advertising Club of Toledo (ACT) has selected Martha Vetter, CEO of R/P Marketing Public Relations, for the American Advertising Federation’s Silver Medal Award, presented at the recent 2010 ADDY® Awards.
The Silver Medal Award recognizes those who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. As a founder of R/P, one of Northwest Ohio’s most successful and respected marketing public relations agencies, Vetter was a natural choice for this prestigious honor.
With more than 25 years in the field, Vetter has a wealth of experience in crafting marketing public relations campaigns that work. A graduate of Bowling Green State University, she started her career in public relations at a hospital in her hometown of Akron, Ohio, and then ventured to Toledo, Ohio, gaining experience in the agency world prior to founding R/P in 1993. Today, the 30-person agency serves a variety of local, regional and national clients with specialized expertise in health care, building products and the arts.
In addition to R/P, Vetter also founded a charitable organization – Chicks for Charity – to inspire women and girls to fulfill their philanthropic potential through donations of time, talent and money. Since its origin in 2006, more than 1,500 “Chicks” have raised nearly $175,000 to help under-the-radar, non-profit organizations in the Toledo area.
“Having worked with Martha, I know she is an inspiration to many, as she enriches our community by continuing to give,” says Sue Hague-Rogers, Advertising Club of Toledo board member. “Martha is a leader in the advertising/marketing and philanthropic worlds, and the Silver Medal Award recognition is well deserved.”
The agency’s work also was recognized at the 2010 ADDY Awards ceremony. R/P won four awards, including a Gold ADDY Award in the Local TV Campaign category for its Guardian Angel Hospice 30-second spots. With the Gold status, the spots will automatically advance to the second-tier, district level of the ADDY Awards competition.
This entry was comprised of three television spots promoting hospice services of Guardian Angel Hospice in Kokomo, Ind. The work was developed by R/P’s Transcend Hospice Marketing Group division which is dedicated exclusively to promoting hospice organizations.
R/P also received a Silver ADDY Award in the Mixed Media, Local Consumer category for its Mercy Knows Me By Heart campaign. This campaign included television and radio spots, outdoor and newspaper advertisements promoting awareness of women’s heart care for Mercy, a seven-hospital system throughout Northwest Ohio and Southeast Michigan. This campaign also will move on to the next level of the ADDY Awards competition.
Other winnings include two Bronze ADDY Awards, one in the Public Service Campaign category for a series of Donate Life Ohio posters promoting the need for organ and tissue donor registrants. The other Bronze was received in the Stationary Package category for identity materials for Urban Flower of Rossford, Ohio, complete with letterhead, business cards and note cards.
“We’re proud that a variety of work for our clients and our company’s founder all were recognized at the ADDY Awards this year,” says Stan Massey, R/P partner and executive vice president, and Silver Medal Award recipient in 2002. “The honors are related by the fact that they show R/P’s commitment from the top down to seek excellence for our clients, our community and our industry.”
The Silver Medal Award recognizes those who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. As a founder of R/P, one of Northwest Ohio’s most successful and respected marketing public relations agencies, Vetter was a natural choice for this prestigious honor.
With more than 25 years in the field, Vetter has a wealth of experience in crafting marketing public relations campaigns that work. A graduate of Bowling Green State University, she started her career in public relations at a hospital in her hometown of Akron, Ohio, and then ventured to Toledo, Ohio, gaining experience in the agency world prior to founding R/P in 1993. Today, the 30-person agency serves a variety of local, regional and national clients with specialized expertise in health care, building products and the arts.
In addition to R/P, Vetter also founded a charitable organization – Chicks for Charity – to inspire women and girls to fulfill their philanthropic potential through donations of time, talent and money. Since its origin in 2006, more than 1,500 “Chicks” have raised nearly $175,000 to help under-the-radar, non-profit organizations in the Toledo area.
“Having worked with Martha, I know she is an inspiration to many, as she enriches our community by continuing to give,” says Sue Hague-Rogers, Advertising Club of Toledo board member. “Martha is a leader in the advertising/marketing and philanthropic worlds, and the Silver Medal Award recognition is well deserved.”
The agency’s work also was recognized at the 2010 ADDY Awards ceremony. R/P won four awards, including a Gold ADDY Award in the Local TV Campaign category for its Guardian Angel Hospice 30-second spots. With the Gold status, the spots will automatically advance to the second-tier, district level of the ADDY Awards competition.
This entry was comprised of three television spots promoting hospice services of Guardian Angel Hospice in Kokomo, Ind. The work was developed by R/P’s Transcend Hospice Marketing Group division which is dedicated exclusively to promoting hospice organizations.
R/P also received a Silver ADDY Award in the Mixed Media, Local Consumer category for its Mercy Knows Me By Heart campaign. This campaign included television and radio spots, outdoor and newspaper advertisements promoting awareness of women’s heart care for Mercy, a seven-hospital system throughout Northwest Ohio and Southeast Michigan. This campaign also will move on to the next level of the ADDY Awards competition.
Other winnings include two Bronze ADDY Awards, one in the Public Service Campaign category for a series of Donate Life Ohio posters promoting the need for organ and tissue donor registrants. The other Bronze was received in the Stationary Package category for identity materials for Urban Flower of Rossford, Ohio, complete with letterhead, business cards and note cards.
“We’re proud that a variety of work for our clients and our company’s founder all were recognized at the ADDY Awards this year,” says Stan Massey, R/P partner and executive vice president, and Silver Medal Award recipient in 2002. “The honors are related by the fact that they show R/P’s commitment from the top down to seek excellence for our clients, our community and our industry.”
posted by Kristen Ross at
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