R/P Once Again Selected to Lead Donate Life Ohio Campaign

The R/P team is excited to continue working with the Second Chance Trust Fund on the Donate Life Ohio campaign. As we have been involved with this great cause for several years now, we have developed a personal and professional commitment to growing Ohio’s organ and tissue donor registry. We’re excited to roll out this year’s campaign with fresh ideas and strategies. News of our involvement in the campaign is spreading… PR WEEK and BULLDOG REPORTER'S DAILY'DOG recently covered the following announcement:

R/P Marketing Public Relations Once Again

Selected to Lead Donate Life Ohio Campaign

For the third year, the Toledo-based agency will help grow
Ohio’s organ and tissue donor registry

Second Chance Trust Fund has awarded R/P Marketing Public Relations the Donate Life Ohio (DLO) campaign for the 2009-2010 year. R/P will continue its relationship with Ohio’s organ and tissue procurement organizations (OPOs) to create new and effective ways to get more Ohioans to join the state’s organ and tissue donor registry.

For the past two years, R/P has led the marketing public relations efforts for this ongoing campaign, funded by Second Chance Trust Fund. DLO’s initial goal was to gain 800,000 new donor registrations by 2011. Having already helped add more than half a million new names to the registry, R/P and DLO are on pace to not only meet, but exceed this goal.

“R/P is passionate about this project and excited to continue working with Donate Life Ohio,” says Martha Vetter, president of R/P. “The need for organ and tissue donation increases daily, and the more registered donors we can help get, the more lives that will be saved. We are honored to partner with such a great cause.”

Prior donor registry growth can be attributed to the Do it Now College Challenge and the Donate. Save 8. Do it Now! corporate campaign created by R/P. This year the agency will continue building on these past successes with a fresh campaign that will create buzz about the program and drive people to register.

R/P has conducted ongoing research to discern the best opportunities for growing the Ohio donor registry, including the evaluation of trends in population. Various marketing efforts will be applied, and ongoing public relations will maintain efforts to build awareness, change perceptions and ultimately motivate people to register and become advocates of organ and tissue donation.